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Corralling Creatives: Driven by Marketers…A Three Part Series: Procurement...
by Celia De Benedetti If I had asked people what they wanted, they would have said ‘faster horses.’ – Henry Ford It seems counterproductive to put Creatives in a box. They are meant to be thinking...
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Corralling Creatives – Driven by Marketers Part II: How to Make a Partnership...
by Celia De Benedetti “To improve is to change; to be perfect is to change often.” Winston Churchill’s concept of perfection is easier said than done. Bringing change to a large organization takes more...
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Corralling Creatives Part III: Partnering to Market Procurement in Your...
by Celia De Benedetti “I’ve noticed that when I’m selling a lot of records, certain things become easier. I’m not talking about getting a table in a restaurant.” – David Byrne How does YOUR sourcing or...
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Talent Management and Social Media…Do You Know What People Say About Your...
by Dawn Tiura Evans Are you having trouble attracting and retaining talent? If so, have you considered your social media presence as part of the issue? People post about your company on Twitter,...
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New Years Resolutions…Can You Follow Them Through?
by Sarah Holliman I don’t know about you, but at the beginning of each New Year, I feel pressure to come up with something I resolve to do differently. Truth be told, I don’t come up with New Years...
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Confessions of a Twitter Addict
by Dawn Tiura Evans There. I said it…I am officially addicted to Twitter. How can that be, when just a year ago I didn’t even know how to log in? At that time I thought it was only for celebrities who...
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On the Marketing of RPA Robotics
by guest blogger, Lynn Huber In all my years attending SIG and similar sourcing conferences (often from the outside looking in), I have never observed this degree of nervousness around a new innovation...
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